Whether you want to sell your products, your services or yourself, you will sell most effectively through stories.
The more we recognise the value of the story in our communication, the greater the connection
we will make with our audiences … and the more authentic our voice will be.
Content management
What kind of questions are your target audience asking? That will shape your content. The more optimised your content is to their search, the more successful you will be. Search engines will make you jump through some technical hoops to earn a high ranking. You’ll need to consider all the technical SEO elements, along with making sure the content is fresh, relevant and sufficiently covering the topic.
Your content should target each stage of their buying journey. Once you get them onsite, you will want to push them along the sales funnel. You don’t want them to go elsewhere for, what would instinctively be, their next question. Answer those too. That will shape the breadth of your content.
Of course, this is not a once and done exercise. This is an ongoing commitment to content excellence.
Social media
Where are your audience? What are they talking about? This is where your social media strategy will come into play. You need to be where your audience are and sharing content that’s relevant to them.
Copywriting
Copywriting is the art of selling through words. Using persuasive storytelling we can bring an audience on a journey from their pain points through to how it will feel when they get that solution in place.
Enter stage left - your service or product.
This can be done covertly or overtly, in short or long form. You might have a piece of collateral that never even mentions your business, but is incredibly powerful in its own right as it creates a feeling of trust.
What it’s not
It’s not waxing lyrical about your products or services or the reasons why you are so successful. That stuff will substantiate their decision, once they are on board.
